8/23/2023 0 Comments Lloyds tsb advert people![]() Forgive me but after decades of great service, it's difficult to be disloyal, but it seems Lloyds staff have lost any resemblance of loyalty to their customers. So yes, I'm coming to the conclusion Lloyds Folkestone is a coven of women hating older men. I mean when you have to ask a customer care person to quit the broken record rhetoric and just solve the problem? And they fail? They don't listen to what customers say so they fail again? And again? What's the problem? That I don't flatter their egos? I'm totally into equality, I'm not there to flatter their egos, just to get a frustrating problem solved. It's not happened just once, but repeatedy over several years. I've never seen a male member of staff in that branch. Or is it sexism and ageism to mask their failings? I hesitate to go into the branch unless I really have to. They don't seem familiar with their own proceedings. The staff attitude is to blame the customer for LLoyd's failings. what is happening to Lloyds Folkestone? The service is appalling. We are really proud of the work we have been able to deliver with Channel 4 and Mental Health UK, and hope we can continue to help remove the stigma around mental health by encouraging conversations.I've had some wonderful service from Lloyds over many years, but. The campaign has been so well received that we are continuing to run this for the rest of the year. As well as exceeding all of our pre-set campaign objectives, we have been able to generate a real social conversation around the subject of mental health which effects 1 in 4 people in the UK. “The response to the #GetTheInsideOut campaign has been overwhelming positive. 43% increase pre to post campaign in Nat rep sample believing that Lloyds Bank cares about the issues affecting customers and employees today.50% increase pre to post campaign in C4 viewers believing Lloyds Bank is leading the way in changing perceptions around mental health.Lloyds Bank social sentiment at +92 net sentiment vs competitor set average of +16Ĭustomers feeling that Lloyds are leading the way in changing perceptions around mental health:.Phenomenal press coverage including TV coverage on Sky News and a clip of the campaign shown during Loose Women with a personal story from Frankie Bridge.256% traffic increase to the Mental Health UK website & an increase in donations across Marc.24.3k mentions across all social media channels.The campaign results were phenomenal, especially when set against the campaign objectives.ĭrive awareness of mental health through open debate and deeper conversations: “Producing an advert that puts non-visible disabilities at its heart was a demanding brief and it’s been a real pleasure working with Lloyds and adam&eve ddb as they developed a fantastic new campaign that makes people think more profoundly about mental health.” Jonathan Allan, Sales Director – Channel 4 ![]() Social Influencers like Zoella, Olly Murs and Jamie Vardy were also key in spreading #GetTheInsideOut by talking about their personal experiences and the activity was also supported through VOD, cinema, social and display media with Lloyds committing additional TV spend on top of the £1m free airtime. Several of the celebrity pledge films that were made specifically for social were also run on air as well as across social media. By raising awareness of invisible disabilities and taking action to promote healthy wellbeing, we can support our colleagues to recognise the signs and feel confident and equipped to support customers and each other.” Robin Bulloch, Managing Director – Lloyds BankĪdam&eve DDB created two 60-second commercials which launched on Channel 4 with a bespoke continuity introduction. “The TV ad is brilliantly simple, yet hugely effective, and while winning the Channel 4 Annual Diversity in Advertising Award in itself is a great achievement, the positive difference the campaign will hopefully allow us to make to so many people’s lives is the real ambition here. Alex Brooker, Rachel Riley, Ade Adepitan and Gizzy Irskine signed up to appear in the advert and pledge films for social activity alongside Professor Green, Victoria Pendleton, Jeremy Paxman, Alistair Campbell and Lloyds Bank staff and customers. Worked closely with Channel 4, adam&eve DDB and Lloyds Bank recruited recognisable Channel 4 celebrities to appear in the campaign. To uncover the mental health issue on their post it note, they asked questions which also helped to stimulate conversation and myth bust certain conditions. To help normalise conversations around mental health, the creative idea devised by adam&eve centred around real Lloyds Bank customers and staff, along with recognisable celebrities playing a version of the well known ‘post it note’ game.
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